Our hardwallet is becoming a reality! We have ordered 10k pieces to our factory, and we will thus have end of January real products to sell. It’s time to decide for a name for this product, and not go back (these are physical products, the name is going to be printed on them )
The name will go through a vote (goal is to start the vote on 23/11) and we need to gather your ideas for the name of this product.
This card will be used in different manners:
Status users will be able to use it to login Status & to sign their transactions safely.
Other mobile wallets will integrate it to give their users control over their private keys. These other wallets will either manufacture their own cards, or ask us to run branded production, or for some (which is what matter for this question of our naming) will point out to us and say « Our wallet is compatible with Status key card, go and get it on this webstore xxx"
Other developers/projects that want to build things and need cards to work with
Actually let me me add something, related to our branding strategy
All those suggestions above are “Status xxxx”, and most of them can’t even be called without Status in front of them e.g you can’t say "Go get your self a ‘Safe’ or ‘Wallet’ etc.)
To facilitate distribution of this product I think it would be interesting that this product can also be called without mentioning Status all the time. Ideally users should be able to say “go get yourself a XXX, bla bla, it’s done by Status”.
It’s a matter of deciding how we brand our products.
Some might think it’s a detail, but this can have an impact if if we distribute our product in a network of reseller just like those: just check Trezor list or Ledger List.
Th choice is about finding a name that’s either:
strongly related to our brand (and can’t be dissociated): e.g “Status card”
or with an existence per say, and yes, actually they are done by status: e.g (“Embark, by Status”)
Why?
Because attributing a personal nature to a keycard feels fun, and the morphology of STAN evokes the STAtus Network, which is what we’ll be when this keycard hits the market.
My favourite so far are Stan and Stash. I think we want it short, memetic and starting with Sta but not including Status itself… (SIM was kinda nice, but that will likely be confusing, and TAPit sounded good on the touch and protect because the physicality of these cards is crucial, but saying it a few times over made it sound a bit weird and plastic-y, no offence intended).
I like Keycard because it’s self-explanatory, and it can be a standard used by other projects. Ours can be the Status Keycard, and another project implementing the same standard can call it ProjectName Keycard.
To me keycard explains WHAT it is but does not convey product/branding. So I’d personally sooner use keycard as a suffix (Stash keycard) than as the name of the product on its own. That said, Status Keycard conveys it all quite nicely so as a two word name that’d be quite alright, if a bit generic.
I also like Status Keycard because there is no other large consumer products on the market with that name. It has the opportunity (fingers crossed) to become the Kleenex of the hardware wallet market.
“Hey don’t forget your keycard” even when referring to a Trezor, or
“Oh is that the Apple Keycard?” ← similar to “Is that the Samsung iPhone?”
)
will be used in different manners:
