Hey Team!
Need your help to arrive at a name for both the upcoming Status Ambassadors Program, and a corresponding name for those who participate in the program.
But first, a bit of background:
We’re building a program with an accompanying hub where anyone from the community who is so inclined can come in and easily help spread the word about Status. There will be many different kinds of tasks for them execute, some small, some large, some with SNT incentives, and others without. An example of a small task might be something like asking folks to re-tweet a piece of content we’ve already tweeted or ask a question during a townhall. A larger task could be something like asking them to remix their own version of a video clip we’ve created announcing a new product feature, and providing them with relevant visual assets, and a high-level creative brief. Most of the tasks will fall somewhere in between; they’ll require a bit of time and effort, but not as much as independently producing a video.
In selecting the right name for the program, we need it to accomplish a few different goals.
It should:
- Simply sound good to the ear
- Feel on-brand, and be able to hang alongside with the rest of the Status names (Embark, Incubate, Projects, etc.) without sounding like it comes from a different universe
- Show a respect for the program participants, making them feel proud to participate in such a program, and be identified as a program participant
- Not sound too exclusive, given the nature of the organization (so names like ‘Status Elite’ wouldn’t be viable)
The Marketing team did a very wide initial exploration and from that, arrived at this shortlist.
Take a peek at the names, below. You can also take a peek at the long list here, if curious, or to see if we missed a good one!
NAMES THAT INDICATE SOME QUALITY OF THOSE INVOLVED
Program/community name: Status Iconoclasts
Rationale: ‘Iconoclast’ is a person who attacks cherished beliefs or institutions’ - like centralization. Anarchistic vibes.
An ambassador is called: An Iconoclast
Program/community name: Status Trailblazers
Rationale: Trailblazers, another way of naming early-adopters; those leading the way towards a fully-decentralized world.
An ambassador is called: A trailblazer
Program/community name: Status Shapers / Status Global Shapers
Rationale: Keepin’ it simple.
An ambassador is called: A Shaper / Global Shaper
NAMES THAT INDICATE GROUP-NESS
Program/community name: Status X Scouts
Rationale: ‘Scout’ is someone who is sent out ahead of a main force so as to gather information. I feel like this option is missing a syllable, something like D-Scout (decentralization scout)
An ambassador is called: A Scout, A D-Scout, An X Scout?
Program/community name: The Statusphere
Rationale: The idea of the Statusphere is where all of the most passionate community members come to help amplify the message
An ambassador is called: A Member of The Statusphere
Program/community name: Status Alliance
Rationale: Allies? The “good guys” on the right side of history.
An ambassador is called: An Ally
Program/community name: Status Corps
Rationale: A group of persons associated or acting together
An ambassador is called: A Member of the Status Corps
REAL SIMPLE NAMES
Program/community name: Status Creators
Rationale: Keepin’ it simple.
An ambassador is called: A Creator
Program/community name: Status Contributors
Rationale: Keepin’ it simple.
An ambassador is called: A Contributor
Program/community name: Team Status
Rationale: Keepin’ it simple.
An ambassador is called: A Team Member
Program/community name: Status+
Rationale: Keepin’ it simple.
An ambassador is called: A Status+ Member
So, what do you think?
Do any of the names above stand out more than any of the others for you? Please comment below with your favorite names to vote for ‘em. And if you have any names you’ve arrived at yourself that you feel could be viable, we’d love to hear those, too!
Thanks for any and all input, guys…
Shawn
Pilots, who doesn’t want to be a pilot? And also like the statusphere